User Experience & Service Design Leader
Clients
About me
I solve problems. Fast.
With over a decade of experience, I’ve shaped everything from investment-winning proof-of-concepts to full-scale products that have transformed established businesses. I bridge the gap between design and technology, ensuring that every decision aligns teams, serves real user needs, and pushes the business forward, without unnecessary compromises.
I can lead the team or be the team.
I work closely with founders to bring their ideas to life, support established companies in refining their products, and make sense of messy, high-stakes challenges. My process starts with uncovering genuine user needs (not just assumptions) and ends with elegant, scalable products that work in the real world.
With a strong foundation in UX, years of hands-on experience, and an MSc in Human-Computer Interaction with Ergonomics (UCL, Distinction), I combine best practices with deep empathy and a razor-sharp eye for detail.
I make sure your company speaks the same language, has the same goals, and actually achieves them.
My background in Computer Science (BSc) and professional experience as a Python engineer enables me to work seamlessly with developers, understand technical constraints, and help translate business goals into solutions that make sense to everyone on the team - from engineers to executives.
